The Ambition Atelier explores why Formula 1 continues to captivate modern audiences, how women are reshaping its landscape, and how principles from the sport can guide professionals navigating demanding industries.

Horse racing has never been just about the race. Since the 18th century, these events have been the ultimate stages of society. This is where royalty, magnates, celebrities, and tastemakers gather under the banners of tradition, glamour, and adrenaline. To attend is to enter a space where power moves are made over champagne flutes and introductions can turn into investments, partnerships, or lifelong alliances. For the woman of ambition, these racecourses are not only arenas

For ambitious women, F1 isn’t just entertainment—it’s strategic currency. The same way you’d know the stock market, luxury real estate, or private equity, Formula 1 deserves a place in your vocabulary.